{"id":1056,"date":"2022-06-28T03:50:39","date_gmt":"2022-06-28T03:50:39","guid":{"rendered":"https:\/\/www.adqva.com\/2022\/06\/28\/native-ads-pricing-models-the-right-choice\/"},"modified":"2022-06-28T03:50:39","modified_gmt":"2022-06-28T03:50:39","slug":"modelos-de-fijacion-de-precios-de-anuncios-nativos-la-eleccion-correcta","status":"publish","type":"post","link":"https:\/\/www.adqva.com\/es\/2022\/06\/28\/native-ads-pricing-models-the-right-choice\/","title":{"rendered":"Modelos de precios de los anuncios nativos. La elecci\u00f3n correcta"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A la hora de elegir qu\u00e9 tipo de campa\u00f1a publicitaria vas a utilizar, debes tener en cuenta las diferencias entre cada una de ellas y los precios, para que puedas ajustar tu presupuesto a la que mejor se adapte a lo que est\u00e1s buscando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n comentamos algunas de las m\u00e1s comunes, pero hay muchas m\u00e1s, e incluso existen combinaciones de ellas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPC o coste por clic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12193\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/06\/pic-2-Cost-per-click-advertising.webp\" alt=\"pic-2-Publicidad de coste por clic\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El coste por clic (<strong>CPC<\/strong>) es un indicador de rentabilidad o modelo de costes que se basa en el pago de una cantidad por cada <strong>clic obtenido en anuncios<\/strong>. El caso m\u00e1s com\u00fan es que con cada clic se obtiene una visita a la p\u00e1gina web anunciada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el <a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/que-es-la-publicidad-nativa\/\">anuncios nativos<\/a> est\u00e1n especialmente dise\u00f1ados para aparecer en dispositivos m\u00f3viles con capacidad para realizar llamadas, existe un <strong>posibilidad<\/strong> que al hacer clic, har\u00e1 una llamada directamente a la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un usuario hace clic en un anuncio de nuestra marca, suele mostrar inter\u00e9s por ella, por lo que el <strong>porcentaje de conversi\u00f3n de visitante a cliente<\/strong> suele ser mucho mayor en comparaci\u00f3n con el modelo de coste por impresi\u00f3n, que s\u00f3lo garantiza las impresiones del anuncio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que este modelo sea rentable, es importante que el anunciante conozca su <strong>estad\u00edsticas de tr\u00e1fico<\/strong> e identificar qu\u00e9 porcentaje de las visitas se convierte finalmente en cliente. Dentro del coste por clic, es importante diferenciar el <strong>fuente<\/strong> de la visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la visita procede de un motor de b\u00fasqueda, su conversi\u00f3n ser\u00e1 probablemente mayor que si procede de una campa\u00f1a de banners, porque el usuario ha realizado una b\u00fasqueda relacionada con el anuncio, que muestra una <strong>inter\u00e9s<\/strong>mientras que los banners suelen mostrarse a todos los usuarios, tanto a los que pueden estar interesados en el producto o servicio como a los que no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de las plataformas publicitarias actuales, como <a href=\"https:\/\/ads.google.com\/home\/\">Google AdWords<\/a>, <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/facebook-ads\">Anuncios en Facebook<\/a>, <a href=\"https:\/\/business.twitter.com\/en\/help\/troubleshooting\/how-twitter-ads-work.html\">Anuncios en Twitter<\/a>, <a href=\"https:\/\/delante.co\/definitions\/bing-ads\/\">Anuncios Bing<\/a>etc., basan la mayor\u00eda de sus campa\u00f1as en modelos de coste CPC, aunque existen m\u00e1s alternativas en funci\u00f3n del formato de anuncio o de los diferentes tipos de campa\u00f1as.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPM o coste por mil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12194\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/06\/pic-3-formula-for-calculating-cpm1-1.jpg\" alt=\"pic-3-formula-para-calcular-cpm\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coste por mil (mil) impresiones (<strong>CPM<\/strong>) es el coste de una campa\u00f1a publicitaria en Internet directamente relacionado con el n\u00famero de veces que se muestra un anuncio (impresiones). Suele ser el modelo de costes m\u00e1s utilizado en las campa\u00f1as de reconocimiento de marca, tambi\u00e9n llamadas de branding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo de costes garantiza que el anuncio se ha mostrado un n\u00famero de veces por el que se paga. <strong>El CPM no asegura visitas ni conversiones<\/strong>, por lo que no suele ser un buen modelo para conseguir otros objetivos que no sean promocionar o dar visibilidad a un producto, servicio o marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El coste por mil tiene su origen en la publicidad emitida en televisi\u00f3n, radio o prensa, donde la publicidad se vende en funci\u00f3n del <strong>audiencia<\/strong> del medio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El uso del CPM en Internet es mucho m\u00e1s fiable, ya que la tecnolog\u00eda nos permite <strong>medir<\/strong> cu\u00e1ntas veces ha aparecido realmente un anuncio y la factura por el coste de la publicidad se basa en esta cifra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPA o coste por acci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12195\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/06\/pic-4-what-is-cost-per-action-cpa-1.jpg\" alt=\"pic-4-cu\u00e1l-es-el-coste-por-acci\u00f3n-cpa\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El coste por acci\u00f3n (o adquisici\u00f3n) o <strong>CPA<\/strong> es el coste total invertido en promocionar un sitio web para conseguir una venta. En publicidad online, suele ser el sistema m\u00e1s ventajoso para el anunciante, m\u00e1s que otros modelos como el CPC o el CPM, porque s\u00f3lo se soporta un coste por cada venta realizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El coste por adquisici\u00f3n o venta tambi\u00e9n se aplica en <a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/affiliate-marketing-best-cpa-networks-for-2022\/\">afiliado<\/a> ventas, aunque podemos calcular el CPA para cada estrategia que utilicemos para promocionar nuestra web: Google Ads, posicionamiento natural, banners, e-mail marketing, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El anunciante debe tener un <strong>c\u00e1lculo afinado<\/strong> del beneficio medio obtenido por cada transacci\u00f3n, as\u00ed como del valor total del ciclo de vida del cliente, ya que el coste por adquisici\u00f3n reducir\u00e1 ese margen de beneficio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el coste por adquisici\u00f3n o CPA es superior al margen de beneficio de una determinada estrategia promocional, \u00e9sta no ser\u00e1 rentable y tendremos que recurrir a otro medio para promocionar nuestros productos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Otros modelos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">CPF o coste por seguidores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12196\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/06\/pic-5-cost-per-followers-1.png\" alt=\"pic-5-coste-por-seguidor\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CPF<\/strong> significa Coste por Fan (o seguidores), por lo que s\u00f3lo pagar\u00edamos cada vez que una persona se haga fan de nuestro perfil en la red social donde tengamos el anuncio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPV o coste por visita<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12197\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/06\/pic-6-cost-per-visit-1.png\" alt=\"pic-6-coste-por-visita\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El t\u00e9rmino coste por visita (<strong>CPV<\/strong>) se explica por s\u00ed mismo. Significa la cantidad de dinero que est\u00e1 pagando por un anuncio y cu\u00e1nto <strong>una sola visita<\/strong> a su sitio web (a trav\u00e9s de ese anuncio) le costar\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede ser tan relevante para los clics en p\u00e1ginas web como para las visitas f\u00edsicas o las citas en su negocio local. Sin embargo, se utiliza principalmente para analizar <strong>PPC<\/strong> (pago por clic) campa\u00f1as de marketing digital y <strong>ayudarle a comprender el alcance y la influencia de sus anuncios<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si observa los resultados de las b\u00fasquedas de pago, podr\u00e1 determinar la eficacia de sus anuncios PPC para atraer al p\u00fablico adecuado. Observando ese coste por visita, puede <strong>analizar variables<\/strong> como<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>porcentaje de rebotes<\/li><li>p\u00e1ginas vistas<\/li><li>Gasto medio por cliente<\/li><li>El valor vitalicio de un cliente<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y conocer estos factores puede ayudar significativamente a <strong>mejore sus anuncios<\/strong> y su sitio web. Pero antes de eso, veamos c\u00f3mo podemos calcular el coste por visita.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IPC o coste por instalaci\u00f3n <img decoding=\"async\" class=\"wp-image-12198\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/06\/pic-7-cpi-app.jpg\" alt=\"pic-7-cpi-app\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>IPC<\/strong> se refiere a la inversi\u00f3n que deben realizar quienes ponen en marcha la aplicaci\u00f3n o el software cada vez que alguien lo descarga e instala en su dispositivo inteligente u ordenador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, a la hora de estimar el IPC, tambi\u00e9n se tiene en cuenta la inversi\u00f3n necesaria para promocionar la app, la inversi\u00f3n necesaria para mantener y actualizar la app y, en su caso, la inversi\u00f3n que debe realizar el usuario para descargarse la app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El IPC variar\u00e1 en funci\u00f3n de si la aplicaci\u00f3n est\u00e1 instalada en iOS o Android. Al ser iOS m\u00e1s caro, el IPC ser\u00e1 mayor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DPC o coste por descarga<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El coste por descarga o <strong>CPD<\/strong> es el precio que pagamos por cada una de las descargas que conseguimos a trav\u00e9s de la publicidad que pagamos. Al igual que el coste por clic, o el coste por adquisici\u00f3n, son m\u00e9tricas que <strong>evaluar<\/strong> la realizaci\u00f3n de una acci\u00f3n por parte del usuario. En este caso, conociendo la inversi\u00f3n total realizada en una campa\u00f1a, y todas las descargas obtenidas, se obtiene el coste de cada una de las conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es esencial para calcular el <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\">ROI<\/a> (Retorno de la inversi\u00f3n) de una campa\u00f1a que pretende conseguir el m\u00e1ximo de descargas posibles. Si sabemos cu\u00e1nto nos ha costado conseguir una descarga y conocemos tambi\u00e9n los ingresos obtenidos por cada una de ellas, entonces podremos saber cu\u00e1l es el beneficio que obtenemos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O por el contrario, si cada descarga nos cuesta 5 euros y obtenemos 4 euros de ingresos, estaremos perdiendo parte del dinero invertido. En este caso, ser\u00e1 necesario reducir el CPD o aumentar los ingresos que obtenemos por cada descarga.<\/p>","protected":false},"excerpt":{"rendered":"<p>When choosing what type of advertising campaign you will use, you need to take into account the differences between each of them and the prices, so that you can adjust your budget to the one that best suits what you are looking for. Below we discuss some of the most common, but there are many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,27,28,21,40,14,23],"tags":[41,42,43,44,45,46,47,16],"class_list":["post-1056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-affiliate-marketing","category-cpa","category-cpc","category-cpm","category-native-ads","category-publishers","tag-cpa","tag-cpc","tag-cpd","tag-cpf","tag-cpi","tag-cpm","tag-cpv","tag-native-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Native ads pricing models. The right choice - AdQVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adqva.com\/es\/2022\/06\/28\/modelos-de-fijacion-de-precios-de-anuncios-nativos-la-eleccion-correcta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native ads pricing models. The right choice - AdQVA\" \/>\n<meta property=\"og:description\" content=\"When choosing what type of advertising campaign you will use, you need to take into account the differences between each of them and the prices, so that you can adjust your budget to the one that best suits what you are looking for. 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