{"id":1135,"date":"2022-10-06T08:01:14","date_gmt":"2022-10-06T08:01:14","guid":{"rendered":"https:\/\/www.adqva.com\/2022\/10\/06\/mgid-partners-with-getty-images-2\/"},"modified":"2022-10-06T08:01:14","modified_gmt":"2022-10-06T08:01:14","slug":"mgid-se-asocia-con-getty-images-2","status":"publish","type":"post","link":"https:\/\/www.adqva.com\/es\/2022\/10\/06\/mgid-partners-with-getty-images-2\/","title":{"rendered":"MGID se asocia con Getty Images"},"content":{"rendered":"

MGID <\/a>se ha asociado e integrado recientemente con Getty Images. Este Marketplace y uno de los mayores creadores de contenidos del mundo tiene la capacidad de permitir a sus innumerables anunciantes seleccionar entre una amplia galer\u00eda de im\u00e1genes de alta calidad listas para ser utilizadas, con opciones \u00fatiles y variadas, con el \u00fanico objetivo de mejorar el rendimiento de una campa\u00f1a de marketing.<\/p>\n\n\n\n

Durante muchos a\u00f1os, MGID se ha comprometido a crear anuncios de alta calidad y notablemente relevantes, a\u00f1adiendo continuamente nuevas funciones e implementando nuevas variantes y soluciones para agilizar la fase de prueba y optimizaci\u00f3n de las campa\u00f1as publicitarias.<\/p>\n\n\n\n

\"02<\/p>\n\n\n\n

No fue hasta principios de 2022 cuando MGID implant\u00f3 Safety Ratings, un sistema creado para lograr mayores niveles de transparencia para sus socios y con el objetivo de crear un sistema de clasificaci\u00f3n de anuncios nativos que fuera a la vez comercial y visualmente agradable.<\/p>\n\n\n\n

De este modo, MGID ha anunciado que ya es posible disponer del inventario de Getty Images desde el panel de control. Estas incre\u00edbles colecciones de im\u00e1genes van desde fotos, ilustraciones, gr\u00e1ficos vectoriales y v\u00eddeos, todos ellos ya con licencia para su uso en campa\u00f1as.<\/p>\n\n\n\n

C\u00f3mo utilizar la nueva galer\u00eda<\/h2>\n\n\n\n

\"03<\/p>\n\n\n\n

Podr\u00e1 a\u00f1adir su nuevo anuncios nativos creativos<\/a> o editar una ya existente, desde la pesta\u00f1a \"Galer\u00eda Stock\" de tu panel de control. Cuando hagas clic, tendr\u00e1s acceso completo a todo el inventario de Getty Images.<\/p>\n\n\n\n

En este punto, podr\u00e1 escribir las palabras clave pertinentes y seleccionar los resultados que mejor se adapten a sus necesidades. Tenga en cuenta que las palabras clave pueden escribirse en cualquier idioma, pero el resultado final puede diferir de un idioma a otro. Tenga en cuenta que existe un amplio abanico de posibilidades a la hora de ordenar los resultados, por ejemplo por fecha, relevancia o popularidad.<\/p>\n\n\n\n

Anuncios en MP4 y galer\u00eda de v\u00eddeos de archivo<\/h2>\n\n\n\n

En MGID siempre han tenido la intenci\u00f3n de poder utilizar formatos compatibles con los anuncios nativos. Actualmente, los anunciantes pueden seleccionar archivos MP4 y MOV para crear anuncios animados.<\/p>\n\n\n\n

Para utilizar estos formatos hay que cumplir algunas especificaciones t\u00e9cnicas, como que el archivo no \"pese\" m\u00e1s de 5 Mb, que el v\u00eddeo no supere los 15 segundos y que las dimensiones m\u00ednimas sean de 492 x 328 p\u00edxeles.<\/p>\n\n\n\n

Mejores pr\u00e1cticas para aumentar los clics y las conversiones<\/h2>\n\n\n\n

\"04<\/p>\n\n\n\n

Intente utilizar im\u00e1genes que parezcan reales. Esto puede significar en algunos casos que las actividades y escenarios representados en su anuncios nativos<\/a> no son del todo agradables. En otras palabras, se podr\u00edan utilizar temas conflictivos, que provoquen dilemas o disyuntivas, de tal forma que el p\u00fablico, al ver el anuncio, desarrolle alg\u00fan tipo de respuesta emocional.<\/p>\n\n\n\n

Tenga en cuenta la composici\u00f3n de la imagen. Tanto las fotos de grupo como las im\u00e1genes con un objeto central pueden funcionar bien, pero aseg\u00farate de que la imagen elegida sigue un tipo de composici\u00f3n concreto.<\/p>\n\n\n\n

Busque im\u00e1genes que llamen la atenci\u00f3n y elija fotos o v\u00eddeos din\u00e1micos con un final que nadie pueda anticipar. Los usuarios sentir\u00e1n curiosidad por ver el final y acabar\u00e1n haciendo clic en la creatividad del anuncio nativo.<\/p>\n\n\n\n

Intente ser misterioso y discreto. Intenta despertar la curiosidad de los espectadores con detalles y elementos ocultos. Por ejemplo, si hay una foto de un hombre mirando un port\u00e1til, no muestres la pantalla, deja que el p\u00fablico se sienta intrigado.<\/p>\n\n\n\n

Algunas observaciones finales<\/h2>\n\n\n\n

En resumen, la integraci\u00f3n de Getty Images en el panel de control de MGID permite utilizar su variada biblioteca sin problemas. No es necesario descargar y volver a cargar im\u00e1genes de otros sitios ni gestionar numerosas suscripciones a sitios web de stock.<\/p>\n\n\n\n

Al ofrecer m\u00e1s opciones de im\u00e1genes de alta calidad, confiamos en que esta nueva herramienta agilice el proceso de creaci\u00f3n de anuncios y mejore su calidad.<\/p>","protected":false},"excerpt":{"rendered":"

MGID has recently partnered and integrated with Getty Images. This Marketplace and one of the largest content creators in the world has the ability to allow its countless advertisers to select from a large gallery of high-quality images ready to be used, with useful and varied options, with the sole objective of improving the performance […]<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,14],"tags":[64,16],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mgid","category-native-ads","tag-mgid","tag-native-ads"],"acf":[],"yoast_head":"\nMGID Partners with Getty Images - AdQVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adqva.com\/es\/2022\/10\/06\/mgid-se-asocia-con-getty-images-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MGID Partners with Getty Images - AdQVA\" \/>\n<meta property=\"og:description\" content=\"MGID has recently partnered and integrated with Getty Images. 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