{"id":1149,"date":"2022-10-16T20:06:54","date_gmt":"2022-10-16T20:06:54","guid":{"rendered":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/"},"modified":"2022-10-16T20:06:54","modified_gmt":"2022-10-16T20:06:54","slug":"la-programatica-en-un-mundo-post-cookie-clave-del-exito-2","status":"publish","type":"post","link":"https:\/\/www.adqva.com\/es\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/","title":{"rendered":"Program\u00e1tica en un mundo post-cookie: Claves del \u00e9xito"},"content":{"rendered":"

Los primeros anuncios program\u00e1ticos nacieron hace 30 a\u00f1os, y desde entonces publicidad program\u00e1tica<\/a> ha ido avanzando a pasos agigantados. Y en los \u00faltimos a\u00f1os, este proceso se ha acelerado a\u00fan m\u00e1s.<\/p>\n\n\n\n

Este a\u00f1o, se espera que m\u00e1s de 90% de toda la publicidad digital se realice a trav\u00e9s de la compra program\u00e1tica, lo que supone algo m\u00e1s de $120.000 millones en visualizaciones de anuncios program\u00e1ticos.<\/p>\n\n\n\n

La popularidad de la compra program\u00e1tica se debe a que existe un mayor control sobre la ubicaci\u00f3n de los anuncios y el inventario, tanto para los compradores como para los vendedores. anuncios nativos<\/a> son m\u00e1s eficientes y escalables.<\/p>\n\n\n\n

Los anuncios program\u00e1ticos han tenido una tendencia creciente a estar mejor orientados que las tradicionales campa\u00f1as de anuncios nativos de anta\u00f1o, lo que tambi\u00e9n ayuda a mejorar la segmentaci\u00f3n y la direccionabilidad de la audiencia, un factor clave en el postgalleta<\/a> mundo.<\/p>\n\n\n\n

Teniendo en cuenta que la industria se est\u00e1 preparando para la desaparici\u00f3n de las galletas del Navegador Chrome<\/a>es muy interesante y necesario conocer algunas consideraciones sobre los anuncios program\u00e1ticos y cu\u00e1les son los problemas que ya se vislumbran.<\/p>\n\n\n\n

\"02<\/p>\n\n\n\n

Lucha contra el fraude program\u00e1tico<\/h2>\n\n\n\n

Un problema realmente preocupante dentro de los anuncios program\u00e1ticos es el fraude, que suele manifestarse en forma de robo de dinero publicitario a trav\u00e9s de clics e impresiones falsos.<\/p>\n\n\n\n

S\u00f3lo el a\u00f1o pasado, un estudiar<\/a> descubri\u00f3 que m\u00e1s de un tercio del tr\u00e1fico de Internet es realizado por bots maliciosos, en su mayor\u00eda procedentes de Norteam\u00e9rica. Adem\u00e1s, se detectaron problemas de dominios de sitios web falsos e inventario de editores vendidos por agentes malintencionados.<\/p>\n\n\n\n

Por ello, fue necesario introducir los Vendedores Digitales Autorizados (anuncios.txt<\/a>) para resolver estos problemas, permitiendo a los editores identificarse ante socios reputados que tienen permiso para vender su espacio publicitario. Vendedores.json<\/a> trabaja utilizando ads.txt, siendo una fuente de confianza para los anunciantes con su informaci\u00f3n de vendedor de confianza.<\/p>\n\n\n\n

Aun as\u00ed, hay pruebas de que los estafadores pueden hacerse pasar por compradores y vendedores aut\u00e9nticos. Esto no significa que sea un m\u00e9todo ineficaz, s\u00f3lo que debe combinarse con la aplicaci\u00f3n de soluciones adicionales para lograr un resultado \u00f3ptimo.<\/p>\n\n\n\n

Aunque el retargeting y la optimizaci\u00f3n de las campa\u00f1as se complicar\u00e1n una vez que se acabe el uso de cookies, las novedades del sector, como es el caso que nos ocupa, jugar\u00e1n un papel fundamental. Ya que ser\u00e1n una forma s\u00f3lida de conseguir mayores y m\u00e1s fluidas transacciones tanto para los anunciantes como para los compradores de inventario, de forma que los anuncios program\u00e1ticos sean realmente de calidad.<\/p>\n\n\n\n

\"03<\/p>\n\n\n\n

Hacia la optimizaci\u00f3n<\/h2>\n\n\n\n

Otro aspecto a tener en cuenta para que tanto el comprador como el vendedor puedan minimizar las posibilidades de que se produzcan fraudes y desarrollar una compra program\u00e1tica de calidad, es asegurarse de que ambas partes y sus correspondientes plataformas de negociaci\u00f3n est\u00e1n optimizadas.<\/p>\n\n\n\n

Plataformas de la demanda (DSP)<\/a> permiten a anunciantes y agencias una garant\u00eda a la hora de comprar inventario, ya que agilizan y simplifican el proceso para las partes implicadas. En el otro extremo, Plataformas de suministro<\/a> permiten a los editores vender su inventario en diversas plataformas comerciales, aumentando la monetizaci\u00f3n y obteniendo el mejor precio posible por sus ofertas.<\/p>\n\n\n\n

La compra program\u00e1tica es sin duda un proceso bastante complicado, en el que participan muchos compradores \"pujando\" por muchos inventarios. Aqu\u00ed es donde la optimizaci\u00f3n del comercio ayudar\u00e1 a lograr una mayor transparencia y legitimidad entre ambas partes, lo que en \u00faltima instancia redundar\u00e1 en la estabilidad financiera.<\/p>\n\n\n\n

En pocas palabras, la Optimizaci\u00f3n de la Ruta de Suministro (SPO) es una forma esencial de agilizar el proceso de compra, eliminando as\u00ed a los intermediarios, teniendo en cuenta al mismo tiempo estrictos protocolos de elegibilidad y una mayor transparencia en torno a la colocaci\u00f3n de anuncios. . Esto permite a los anunciantes comerciar s\u00f3lo con socios de confianza.<\/p>\n\n\n\n

Del mismo modo, la optimizaci\u00f3n de la demanda (DPO) permite a los editores \"ver\" f\u00e1cilmente c\u00f3mo se compran las impresiones, pues es bien sabido que puede resultar muy engorroso hacer un seguimiento de qui\u00e9n compra qu\u00e9 y a qu\u00e9 precio, ya que los inventarios se venden a trav\u00e9s de diversos operadores publicitarios.<\/p>\n\n\n\n

\"04<\/p>\n\n\n\n

La vida m\u00e1s all\u00e1 del uso de cookies<\/h2>\n\n\n\n

Para conseguir anuncios program\u00e1ticos realmente preparados para el futuro, los anunciantes deben trabajar con una selecci\u00f3n de editores premium que puedan recopilar y distribuir sus propios datos. La \u00faltima iniciativa de la IAB<\/a> relativo a las audiencias definidas por los proveedores muestra que el mercado se est\u00e1 preparando para el mundo postcookie, y tanto los SSP como los DSP est\u00e1n implantando las nuevas normas del futuro.<\/p>\n\n\n\n

Los editores se esfuerzan por animar a los usuarios a conectarse a sus sitios para recopilar valiosos datos de primera mano que les permitan elaborar perfiles normalizados que indiquen los datos demogr\u00e1ficos, los intereses o el comportamiento de la audiencia en funci\u00f3n de las interacciones y preferencias en tiempo real.<\/p>\n\n\n\n

Los anunciantes animan a los usuarios a consentir de forma creativa la recogida de sus datos, ya que es fundamental para el \u00e9xito de las campa\u00f1as de publicidad dirigida.<\/p>\n\n\n\n

Las marcas ofrecen cada vez m\u00e1s productos gratuitos y otros incentivos llamativos en un intento de establecer conexiones personales con los consumidores. El valor de los datos propios est\u00e1 en alza, y los beneficios a largo plazo de obtenerlos siguen estando a la orden del d\u00eda.<\/p>\n\n\n\n

Adem\u00e1s de los datos del propio usuario, el contexto tambi\u00e9n es una se\u00f1al importante para la publicidad dirigida, y sigue siendo la principal opci\u00f3n de orientaci\u00f3n cuando no se utilizan cookies de terceros.<\/p>\n\n\n\n

Los anunciantes pueden reforzar la calidad de los anuncios program\u00e1ticos mediante la inteligencia contextual, que no se basa en listas de bloqueo de palabras clave que a menudo pueden eliminar tanto sitios inofensivos como p\u00e1ginas web maliciosas.<\/p>","protected":false},"excerpt":{"rendered":"

The first programmatic ads were born 30 years ago, and since then programmatic advertising has been advancing by leaps and bounds. And in recent years, this process has accelerated even more. This year, more than 90% of all digital advertising is expected to be delivered through programmatic buying, accounting for just over $120 billion in […]<\/p>\n","protected":false},"author":1,"featured_media":1150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[16,51,52],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-ads","tag-native-ads","tag-programmatic-ads","tag-programmatic-bying"],"acf":[],"yoast_head":"\nProgrammatic In A Post-Cookie World: Key For Success - AdQVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adqva.com\/es\/2022\/10\/16\/la-programatica-en-un-mundo-post-cookie-clave-del-exito-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic In A Post-Cookie World: Key For Success - AdQVA\" \/>\n<meta property=\"og:description\" content=\"The first programmatic ads were born 30 years ago, and since then programmatic advertising has been advancing by leaps and bounds. And in recent years, this process has accelerated even more. This year, more than 90% of all digital advertising is expected to be delivered through programmatic buying, accounting for just over $120 billion in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adqva.com\/es\/2022\/10\/16\/la-programatica-en-un-mundo-post-cookie-clave-del-exito-2\/\" \/>\n<meta property=\"og:site_name\" content=\"AdQVA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adqva\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-16T20:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/10\/01-cookieless-advertising-header.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"c3po_developer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"c3po_developer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/\"},\"author\":{\"name\":\"c3po_developer\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/person\\\/bbe68562552dab0968718b577ad0cbb9\"},\"headline\":\"Programmatic In A Post-Cookie World: Key For Success\",\"datePublished\":\"2022-10-16T20:06:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/\"},\"wordCount\":831,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/01-cookieless-advertising-header.jpeg\",\"keywords\":[\"native ads\",\"programmatic ads\",\"programmatic bying\"],\"articleSection\":[\"Programmatic Ads\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/\",\"name\":\"Programmatic In A Post-Cookie World: Key For Success - AdQVA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/01-cookieless-advertising-header.jpeg\",\"datePublished\":\"2022-10-16T20:06:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/01-cookieless-advertising-header.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/01-cookieless-advertising-header.jpeg\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/10\\\/16\\\/programmatic-in-a-post-cookie-world-key-for-success-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adqva.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic In A Post-Cookie World: Key For Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#website\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/\",\"name\":\"AdQVA\",\"description\":\"Native Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adqva.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#organization\",\"name\":\"AdQVA\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rrss_default_adqva_image_pan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rrss_default_adqva_image_pan.jpg\",\"width\":900,\"height\":439,\"caption\":\"AdQVA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adqva\",\"https:\\\/\\\/www.instagram.com\\\/adqva_\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/adqva\",\"https:\\\/\\\/www.youtube.com\\\/@adqva\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/person\\\/bbe68562552dab0968718b577ad0cbb9\",\"name\":\"c3po_developer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g\",\"caption\":\"c3po_developer\"},\"sameAs\":[\"https:\\\/\\\/www.adqva.com\"],\"url\":\"https:\\\/\\\/www.adqva.com\\\/es\\\/author\\\/c3po_developer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programmatic en un mundo post-cookie: Claves para el \u00e9xito - AdQVA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adqva.com\/es\/2022\/10\/16\/la-programatica-en-un-mundo-post-cookie-clave-del-exito-2\/","og_locale":"es_ES","og_type":"article","og_title":"Programmatic In A Post-Cookie World: Key For Success - AdQVA","og_description":"The first programmatic ads were born 30 years ago, and since then programmatic advertising has been advancing by leaps and bounds. And in recent years, this process has accelerated even more. This year, more than 90% of all digital advertising is expected to be delivered through programmatic buying, accounting for just over $120 billion in […]","og_url":"https:\/\/www.adqva.com\/es\/2022\/10\/16\/la-programatica-en-un-mundo-post-cookie-clave-del-exito-2\/","og_site_name":"AdQVA","article_publisher":"https:\/\/www.facebook.com\/adqva","article_published_time":"2022-10-16T20:06:54+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/10\/01-cookieless-advertising-header.jpeg","type":"image\/jpeg"}],"author":"c3po_developer","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"c3po_developer","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#article","isPartOf":{"@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/"},"author":{"name":"c3po_developer","@id":"https:\/\/www.adqva.com\/#\/schema\/person\/bbe68562552dab0968718b577ad0cbb9"},"headline":"Programmatic In A Post-Cookie World: Key For Success","datePublished":"2022-10-16T20:06:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/"},"wordCount":831,"commentCount":0,"publisher":{"@id":"https:\/\/www.adqva.com\/#organization"},"image":{"@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/10\/01-cookieless-advertising-header.jpeg","keywords":["native ads","programmatic ads","programmatic bying"],"articleSection":["Programmatic Ads"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/","url":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/","name":"Programmatic en un mundo post-cookie: Claves para el \u00e9xito - AdQVA","isPartOf":{"@id":"https:\/\/www.adqva.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#primaryimage"},"image":{"@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/10\/01-cookieless-advertising-header.jpeg","datePublished":"2022-10-16T20:06:54+00:00","breadcrumb":{"@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#primaryimage","url":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/10\/01-cookieless-advertising-header.jpeg","contentUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/10\/01-cookieless-advertising-header.jpeg","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.adqva.com\/2022\/10\/16\/programmatic-in-a-post-cookie-world-key-for-success-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adqva.com\/"},{"@type":"ListItem","position":2,"name":"Programmatic In A Post-Cookie World: Key For Success"}]},{"@type":"WebSite","@id":"https:\/\/www.adqva.com\/#website","url":"https:\/\/www.adqva.com\/","name":"AdQVA","description":"Publicidad nativa","publisher":{"@id":"https:\/\/www.adqva.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adqva.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.adqva.com\/#organization","name":"AdQVA","url":"https:\/\/www.adqva.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.adqva.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.adqva.com\/wp-content\/uploads\/2025\/03\/rrss_default_adqva_image_pan.jpg","contentUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2025\/03\/rrss_default_adqva_image_pan.jpg","width":900,"height":439,"caption":"AdQVA"},"image":{"@id":"https:\/\/www.adqva.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adqva","https:\/\/www.instagram.com\/adqva_\/","https:\/\/es.linkedin.com\/company\/adqva","https:\/\/www.youtube.com\/@adqva"]},{"@type":"Person","@id":"https:\/\/www.adqva.com\/#\/schema\/person\/bbe68562552dab0968718b577ad0cbb9","name":"c3po_desarrollador","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g","caption":"c3po_developer"},"sameAs":["https:\/\/www.adqva.com"],"url":"https:\/\/www.adqva.com\/es\/author\/c3po_developer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":0,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts\/1149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/media\/1150"}],"wp:attachment":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/categories?post=1149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/tags?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}