{"id":1157,"date":"2022-11-05T18:58:25","date_gmt":"2022-11-05T18:58:25","guid":{"rendered":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/"},"modified":"2025-02-28T13:32:33","modified_gmt":"2025-02-28T13:32:33","slug":"protocolo-openrtb-explicado-2","status":"publish","type":"post","link":"https:\/\/www.adqva.com\/es\/2022\/11\/05\/openrtb-protocol-explained-2\/","title":{"rendered":"Explicaci\u00f3n del protocolo OpenRTB"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lo primero que hay que saber es qu\u00e9 es realmente el Real Time Bidding (RTB). <a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/explicacion-de-las-pujas-en-tiempo-real\/\">RTB<\/a> es principalmente una forma de transacci\u00f3n de medios que permite entregar una \u00fanica impresi\u00f3n de anuncios nativos en tiempo real.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esto se consigue mediante un <a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/publicidad-programatica-simplificada\/\">compra program\u00e1tica<\/a> subasta, que es lo mismo que funcionan los mercados financieros, y la RTB permite la publicidad dirigida, que es la capacidad de mostrar anuncios nativos a los consumidores directamente en funci\u00f3n de sus atributos demogr\u00e1ficos, psicogr\u00e1ficos o de comportamiento.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El Proyecto de Licitaci\u00f3n en Tiempo Real (RTB), inicialmente conocido como el <a href=\"https:\/\/www.iab.com\/guidelines\/openrtb\/\">Consorcio OpenRTB<\/a>ha reunido desde 2010 a l\u00edderes tecnol\u00f3gicos tanto del lado de la oferta como de la demanda con el objetivo \u00faltimo de crear una nueva selecci\u00f3n de API para las empresas interesadas en un protocolo abierto para el comercio automatizado de productos digitales a trav\u00e9s de diversas plataformas, dispositivos y soluciones publicitarias.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As\u00ed pues, sabemos que el RTB es un proceso program\u00e1tico a trav\u00e9s del cual las Demand Side Platforms (<a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/que-es-un-dsp-mejores-plataformas-dsp-para-2022\/\">DSP<\/a>) y Plataformas del lado del servidor (<a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/que-es-una-ssp-mejores-plataformas-ssp-para-2022\/\">SSP<\/a>) compran y venden inventario publicitario. De este modo, los DSP pujan por espacios publicitarios proporcionados por ad exchanges o SSP, que son plataformas que acceden a m\u00faltiples ad exchanges nativos y el anuncio ganador se entrega al mejor postor y se carga casi instant\u00e1neamente en el dispositivo del usuario.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como el proceso es tan r\u00e1pido, el RTB permite pujar por una sola impresi\u00f3n a partir de datos an\u00f3nimos sobre cada impresi\u00f3n, y cuando un usuario se encuentra con una parte de una p\u00e1gina o aplicaci\u00f3n en la que se publicar\u00e1 un anuncio, el SSP env\u00eda una solicitud a trav\u00e9s de un intercambio de anuncios. Los DSP est\u00e1n conectados al intercambio de anuncios que los anunciantes utilizan para responder a estas solicitudes de puja en funci\u00f3n de la valoraci\u00f3n percibida de ese inventario.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El valor de esa transacci\u00f3n se basa en factores como el lugar en el que aparecen en una p\u00e1gina o aplicaci\u00f3n y el grupo demogr\u00e1fico objetivo al que los anunciantes quieren llegar y el espacio publicitario subastado, por lo que s\u00f3lo entonces ir\u00e1 al anunciante con la puja m\u00e1s alta, y el anuncio se servir\u00e1 en cuesti\u00f3n de unos milisegundos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12362\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/02-RTB-bid.jpg\" alt=\"02 Oferta RTB\" \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es OpenRTB?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La misi\u00f3n del proyecto OpenRTB es impulsar el crecimiento del mercado de pujas en tiempo real (RTB) proporcionando est\u00e1ndares abiertos del sector para la comunicaci\u00f3n entre compradores de anuncios y vendedores de inventario. Estos est\u00e1ndares tienen varios aspectos, como el protocolo de pujas en tiempo real, las taxonom\u00edas de la informaci\u00f3n, la sincronizaci\u00f3n de la configuraci\u00f3n offline, etc.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estas normas de protocolo tienen como principal objetivo simplificar la conexi\u00f3n entre los proveedores de inventario de editores y los compradores competitivos de dicho inventario. En otras palabras, lo que se busca es crear un \"lenguaje\" sencillo para la comunicaci\u00f3n entre compradores y vendedores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12363\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/03-data_security_29-1.jpg\" alt=\"03 seguridad_datos\" \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Ventajas de OpenRTB<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sin duda, la tecnolog\u00eda publicitaria es una industria competitiva. Nadie pod\u00eda esperar que una \u00fanica plataforma tomara el relevo y ofreciera un sistema totalmente integrado. Y sin embargo, con tantas herramientas diferentes disponibles, desde DSP, redes publicitarias y servidores de anuncios, ten\u00eda que haber una forma de coordinar las transacciones en un espacio que cambia tan r\u00e1pidamente.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este era el objetivo original del proyecto OpenRTB, y sigue siendo v\u00e1lido hoy en d\u00eda. Con un lenguaje com\u00fan de comunicaci\u00f3n estandarizada, las plataformas pueden confiar m\u00e1s en la escalabilidad y en su capacidad para integrarse con otros muchos agentes del mercado.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">M\u00e1s concretamente, un protocolo universal puede ayudar a las plataformas SSP y DSP y a los intercambios publicitarios a ahorrar costes de mantenimiento: No es necesario que las plataformas SSP y DSP soporten diferentes integraciones con m\u00faltiples intercambios.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s, se garantiza una reducci\u00f3n del tiempo de comercializaci\u00f3n, es decir, la posibilidad de implantar m\u00faltiples integraciones sin costes adicionales de desarrollo por cada integraci\u00f3n adicional. Puede ser necesaria alguna personalizaci\u00f3n, pero el n\u00facleo de la implementaci\u00f3n ser\u00e1 el mismo gracias a un protocolo unificado. Posibilidad de cambiar de plataforma sin grandes costes iniciales de integraci\u00f3n: Flexibilidad a la hora de elegir un nuevo socio\/plataforma con el que trabajar.<\/p>","protected":false},"excerpt":{"rendered":"<p>The first thing to know is what Real Time Bidding (RTB) really is. RTB is primarily a way of transacting media that allows you to deliver a single native ads impression in real time. This is achieved through an instant programmatic buying auction, which is the same as how the financial markets work, and RTB [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,57],"tags":[20,16,68,52,60,26],"class_list":["post-1157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-openrtb-rtb","category-rtb","tag-dsp","tag-native-ads","tag-openrtb","tag-programmatic-bying","tag-rtb","tag-ssp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenRTB protocol explained - AdQVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adqva.com\/es\/2022\/11\/05\/protocolo-openrtb-explicado-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenRTB protocol explained - AdQVA\" \/>\n<meta property=\"og:description\" content=\"The first thing to know is what Real Time Bidding (RTB) really is. RTB is primarily a way of transacting media that allows you to deliver a single native ads impression in real time. This is achieved through an instant programmatic buying auction, which is the same as how the financial markets work, and RTB [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adqva.com\/es\/2022\/11\/05\/protocolo-openrtb-explicado-2\/\" \/>\n<meta property=\"og:site_name\" content=\"AdQVA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adqva\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-05T18:58:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T13:32:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/open_rtb_protocol.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1068\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"c3po_developer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"c3po_developer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/\"},\"author\":{\"name\":\"c3po_developer\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/person\\\/bbe68562552dab0968718b577ad0cbb9\"},\"headline\":\"OpenRTB protocol explained\",\"datePublished\":\"2022-11-05T18:58:25+00:00\",\"dateModified\":\"2025-02-28T13:32:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/open_rtb_protocol.jpg\",\"keywords\":[\"DSP\",\"native ads\",\"OpenRTB\",\"programmatic bying\",\"rtb\",\"SSP\"],\"articleSection\":[\"OpenRTB\",\"RTB\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/\",\"name\":\"OpenRTB protocol explained - AdQVA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/open_rtb_protocol.jpg\",\"datePublished\":\"2022-11-05T18:58:25+00:00\",\"dateModified\":\"2025-02-28T13:32:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/open_rtb_protocol.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/open_rtb_protocol.jpg\",\"width\":1600,\"height\":1068},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/2022\\\/11\\\/05\\\/openrtb-protocol-explained-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adqva.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OpenRTB protocol explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#website\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/\",\"name\":\"AdQVA\",\"description\":\"Native Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adqva.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#organization\",\"name\":\"AdQVA\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rrss_default_adqva_image_pan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adqva.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rrss_default_adqva_image_pan.jpg\",\"width\":900,\"height\":439,\"caption\":\"AdQVA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adqva\",\"https:\\\/\\\/www.instagram.com\\\/adqva_\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/adqva\",\"https:\\\/\\\/www.youtube.com\\\/@adqva\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adqva.com\\\/#\\\/schema\\\/person\\\/bbe68562552dab0968718b577ad0cbb9\",\"name\":\"c3po_developer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g\",\"caption\":\"c3po_developer\"},\"sameAs\":[\"https:\\\/\\\/www.adqva.com\"],\"url\":\"https:\\\/\\\/www.adqva.com\\\/es\\\/author\\\/c3po_developer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Explicaci\u00f3n del protocolo OpenRTB - AdQVA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adqva.com\/es\/2022\/11\/05\/protocolo-openrtb-explicado-2\/","og_locale":"es_ES","og_type":"article","og_title":"OpenRTB protocol explained - AdQVA","og_description":"The first thing to know is what Real Time Bidding (RTB) really is. RTB is primarily a way of transacting media that allows you to deliver a single native ads impression in real time. This is achieved through an instant programmatic buying auction, which is the same as how the financial markets work, and RTB [&hellip;]","og_url":"https:\/\/www.adqva.com\/es\/2022\/11\/05\/protocolo-openrtb-explicado-2\/","og_site_name":"AdQVA","article_publisher":"https:\/\/www.facebook.com\/adqva","article_published_time":"2022-11-05T18:58:25+00:00","article_modified_time":"2025-02-28T13:32:33+00:00","og_image":[{"width":1600,"height":1068,"url":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/open_rtb_protocol.jpg","type":"image\/jpeg"}],"author":"c3po_developer","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"c3po_developer","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#article","isPartOf":{"@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/"},"author":{"name":"c3po_developer","@id":"https:\/\/www.adqva.com\/#\/schema\/person\/bbe68562552dab0968718b577ad0cbb9"},"headline":"OpenRTB protocol explained","datePublished":"2022-11-05T18:58:25+00:00","dateModified":"2025-02-28T13:32:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/"},"wordCount":631,"commentCount":0,"publisher":{"@id":"https:\/\/www.adqva.com\/#organization"},"image":{"@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/open_rtb_protocol.jpg","keywords":["DSP","native ads","OpenRTB","programmatic bying","rtb","SSP"],"articleSection":["OpenRTB","RTB"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/","url":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/","name":"Explicaci\u00f3n del protocolo OpenRTB - AdQVA","isPartOf":{"@id":"https:\/\/www.adqva.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#primaryimage"},"image":{"@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/open_rtb_protocol.jpg","datePublished":"2022-11-05T18:58:25+00:00","dateModified":"2025-02-28T13:32:33+00:00","breadcrumb":{"@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#primaryimage","url":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/open_rtb_protocol.jpg","contentUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/open_rtb_protocol.jpg","width":1600,"height":1068},{"@type":"BreadcrumbList","@id":"https:\/\/www.adqva.com\/2022\/11\/05\/openrtb-protocol-explained-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adqva.com\/"},{"@type":"ListItem","position":2,"name":"OpenRTB protocol explained"}]},{"@type":"WebSite","@id":"https:\/\/www.adqva.com\/#website","url":"https:\/\/www.adqva.com\/","name":"AdQVA","description":"Publicidad nativa","publisher":{"@id":"https:\/\/www.adqva.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adqva.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.adqva.com\/#organization","name":"AdQVA","url":"https:\/\/www.adqva.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.adqva.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.adqva.com\/wp-content\/uploads\/2025\/03\/rrss_default_adqva_image_pan.jpg","contentUrl":"https:\/\/www.adqva.com\/wp-content\/uploads\/2025\/03\/rrss_default_adqva_image_pan.jpg","width":900,"height":439,"caption":"AdQVA"},"image":{"@id":"https:\/\/www.adqva.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adqva","https:\/\/www.instagram.com\/adqva_\/","https:\/\/es.linkedin.com\/company\/adqva","https:\/\/www.youtube.com\/@adqva"]},{"@type":"Person","@id":"https:\/\/www.adqva.com\/#\/schema\/person\/bbe68562552dab0968718b577ad0cbb9","name":"c3po_desarrollador","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be9be58f71b981cb0ca39cafa000ef7a041f4372513f2897c128fa25574737d5?s=96&d=mm&r=g","caption":"c3po_developer"},"sameAs":["https:\/\/www.adqva.com"],"url":"https:\/\/www.adqva.com\/es\/author\/c3po_developer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts\/1157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/comments?post=1157"}],"version-history":[{"count":1,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts\/1157\/revisions"}],"predecessor-version":[{"id":1331,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/posts\/1157\/revisions\/1331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/categories?post=1157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adqva.com\/es\/wp-json\/wp\/v2\/tags?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}