{"id":1161,"date":"2022-11-11T08:39:34","date_gmt":"2022-11-11T08:39:34","guid":{"rendered":"https:\/\/www.adqva.com\/2022\/11\/11\/adkernel-review-2022\/"},"modified":"2025-02-28T13:01:08","modified_gmt":"2025-02-28T13:01:08","slug":"adkernel-revision-2022","status":"publish","type":"post","link":"https:\/\/www.adqva.com\/es\/2022\/11\/11\/adkernel-review-2022\/","title":{"rendered":"Rese\u00f1a de AdKernel 2022"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/adkernel.com\/\">Adkernel<\/a> es una tecnolog\u00eda publicitaria de marca blanca que permite a las agencias disponer de sus propias interfaces de monetizaci\u00f3n de anunciantes y editores, as\u00ed como de un software de gesti\u00f3n de campa\u00f1as y monetizaci\u00f3n de editores basado en la nube.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 servicios ofrece Adkernel?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los productos de Adkernel se centran principalmente en la publicaci\u00f3n de anuncios, la monetizaci\u00f3n del tr\u00e1fico y el marketing de resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adkernel DSP Suite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adkernel proporciona una plataforma de publicaci\u00f3n de anuncios totalmente alojada que ellos instalan en su dominio. Con Adkernel <a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/que-es-un-dsp-mejores-plataformas-dsp-para-2022\/\">DSP<\/a>En la plataforma de publicidad, el usuario puede elegir su propia configuraci\u00f3n y hacer que la experiencia de usuario se ajuste a sus deseos. Adem\u00e1s, los clientes podr\u00e1n contar con una plataforma publicitaria de autoservicio y un gestor de campa\u00f1as publicitarias con soporte completo para todo tipo de campa\u00f1as publicitarias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adkernel dispone de informes detallados que permiten desglosar r\u00e1pidamente las consultas de datos de licitaci\u00f3n con miles de millones de solicitudes e impresiones de anuncios. Otro aspecto a destacar de la suite DSP es la compatibilidad de Adkernel con los editores directos, con una interfaz que permite a los contactos de los editores inscribirse r\u00e1pidamente y configurar por su cuenta las ubicaciones para distintos tipos de formatos publicitarios, como los anuncios emergentes al hacer clic, las etiquetas de anuncios en banners y los anuncios de notificaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La suite DSP de Adkernel afirma tener capacidad para gestionar m\u00e1s de 200.000 millones de solicitudes de anuncios al d\u00eda con an\u00e1lisis en tiempo real, r\u00e1pido equilibrio de carga entre pa\u00edses, agregaci\u00f3n de an\u00e1lisis de terceros y gesti\u00f3n completa a trav\u00e9s de API REST. Adem\u00e1s, proporciona a sus clientes una amplia gama de servicios integrados que les permiten obtener una mejor visi\u00f3n de su negocio, desarrollar estrategias de monitorizaci\u00f3n y escalar sus operaciones de compra de medios, entre otras funcionalidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12369\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/11\/02-scaled-1.jpg\" alt=\"\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el paquete RTB Exchange de Adkernel?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El pr\u00f3ximo gran producto de Adkernel es su <a href=\"https:\/\/www.adqva.com\/es\/adqva-blog\/explicacion-de-las-pujas-en-tiempo-real\/\">RTB<\/a> Exchange Suite que permite a agencias y editores gestionar su inventario, configurar puntos finales de puja para SSP y generar etiquetas para proveedores directos. Admite diferentes formatos de anuncios, como v\u00eddeo, banners y publicidad nativa a trav\u00e9s de header bidding o del adaptador prebid.js. El servicio de Adkernel ofrece compatibilidad con prebid, lo que significa que admite los distintos tipos de integraci\u00f3n que ofrecen las empresas de publicidad program\u00e1tica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El servidor de anuncios RTB de Adkernel es capaz de soportar la integraci\u00f3n de v\u00eddeo VAST y VPAID, lo que le permite trabajar con m\u00e1s empresas y tener menos problemas. La gesti\u00f3n de big data de Adkernel es de primera l\u00ednea. Como cliente, podr\u00e1 utilizar el motor de agregaci\u00f3n de estad\u00edsticas de ingresos, las funciones de seguimiento de conversiones y la inteligencia de tr\u00e1fico para gestionar eficazmente sus campa\u00f1as y sus gastos en tiempo real.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La interfaz de administraci\u00f3n de Adkernel es sencilla, es una herramienta de trabajo que maneja big data, porque esperar eternamente a que se cargue cada informe significar\u00eda perder la concentraci\u00f3n. No s\u00f3lo permite una visi\u00f3n profunda a trav\u00e9s de su interfaz de informes de red, sino que tambi\u00e9n permite a sus usuarios tener cuentas de usuario configuradas con diferentes permisos y roles. Otra caracter\u00edstica interesante es que utilizar\u00e1 una API de informes de red integrada y le permitir\u00e1 detectar discrepancias con sus socios integrados en tiempo real, directamente desde su interfaz de informes de administraci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"wp-image-12370\" style=\"width: 1500px;\" src=\"https:\/\/www.adqva.com\/wp-content\/uploads\/2022\/05\/03.png\" alt=\"\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es Adkernel Push &amp; Pop Suite?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adkernel dispone de un motor para fuentes de alimentaci\u00f3n contextuales como motores de b\u00fasqueda, redes de sitios web y redes de anuncios con audiencias espec\u00edficas para utilizar un servidor de anuncios contextuales para PPC que est\u00e1 especialmente dise\u00f1ado para comercio electr\u00f3nico, b\u00fasqueda, anuncios de notificaciones push, anuncios nativos y mucho m\u00e1s. Por eso, el producto m\u00e1s fuerte de Adkernel es su suite de marketing de anuncios popunder que centraliza las funciones de gesti\u00f3n de campa\u00f1as de una red publicitaria con todos sus anuncios push y popunder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusiones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como cliente de Adkernel, obtendr\u00e1 acceso instant\u00e1neo a m\u00e1s de 1000 fuentes de demanda ya integradas con datos agregados automatizados de terceros de todos los socios. Tambi\u00e9n podr\u00e1 resolver f\u00e1cilmente las discrepancias en su negocio, lo que le permitir\u00e1 trabajar en funci\u00f3n de sus cifras y las de ellos, gestionando las discrepancias en todos los niveles de elaboraci\u00f3n de informes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adkernel permite la automatizaci\u00f3n para anunciantes que realizan campa\u00f1as push y popunder que convierten clics, y la automatizaci\u00f3n de reglas basadas en impresiones que permite a sus clientes eliminar subID y feeds de editores para obtener la tasa de conversi\u00f3n m\u00e1s eficaz del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adkernel cuenta con una de las mejores tecnolog\u00edas de servidor de anuncios xml que se adapta a cualquier tipo de marketing en l\u00ednea, ya sean anuncios de banner o anuncios de b\u00fasqueda contextuales.<\/p>","protected":false},"excerpt":{"rendered":"<p>Adkernel is a white label ad serving technology that allows agencies to have their own advertiser and publisher monetization interfaces and inventory management cloud-based campaign management and publisher monetization software.&nbsp; What services does Adkernel offer? Adkernel&#8217;s products are mainly about ad serving, traffic monetization and performance marketing. Adkernel DSP Suite Adkernel provides a fully hosted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,22,50,24],"tags":[19,20,16,51,60],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dsp","category-monetization","category-programmatic-ads","category-ssp","tag-demand-side-platform","tag-dsp","tag-native-ads","tag-programmatic-ads","tag-rtb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdKernel Review 2022 - AdQVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adqva.com\/es\/2022\/11\/11\/adkernel-revision-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdKernel Review 2022 - AdQVA\" \/>\n<meta property=\"og:description\" content=\"Adkernel is a white label ad serving technology that allows agencies to have their own advertiser and publisher monetization interfaces and inventory management cloud-based campaign management and publisher monetization software.&nbsp; What services does Adkernel offer? 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