{"id":1209,"date":"2023-03-20T15:54:50","date_gmt":"2023-03-20T15:54:50","guid":{"rendered":"https:\/\/www.adqva.com\/2023\/03\/20\/buzzfeed-and-taboola-join-forces-to-revolutionize-digital-news-recommendations-across-premium-brands\/"},"modified":"2025-02-28T13:14:35","modified_gmt":"2025-02-28T13:14:35","slug":"buzzfeed-y-taboola-unen-sus-fuerzas-para-revolucionar-las-recomendaciones-de-noticias-digitales-a-traves-de-marcas-premium","status":"publish","type":"post","link":"https:\/\/www.adqva.com\/es\/2023\/03\/20\/buzzfeed-and-taboola-join-forces-to-revolutionize-digital-news-recommendations-across-premium-brands\/","title":{"rendered":"BuzzFeed y Taboola unen fuerzas para revolucionar las recomendaciones de noticias digitales a trav\u00e9s de marcas premium"},"content":{"rendered":"

\u00bfEres fan de las marcas de noticias de BuzzFeed? \u00a1Prep\u00e1rate para una noticia emocionante! BuzzFeed, Inc. se ha asociado con Taboola<\/strong> para ofrecer recomendaciones personalizadas en sus principales marcas de noticias: BuzzFeed News y HuffPost.<\/p>\r\n\r\n\r\n\r\n

Esta asociaci\u00f3n estrat\u00e9gica tiene por objeto mejorar la experiencia de los usuarios mediante ofrecer recomendaciones de contenidos pertinentes<\/strong> que coincidan con sus intereses y preferencias. En esta entrada del blog profundizaremos en los detalles de esta colaboraci\u00f3n y en c\u00f3mo beneficia a lectores como usted.<\/p>\r\n\r\n\r\n\r\n

\u00bfQu\u00e9 es BuzzFeed, Inc?<\/h2>\r\n\r\n\r\n\r\n

BuzzFeed, Inc. es una empresa de medios digitales que opera BuzzFeed News y HuffPost. La empresa ha firmado un nuevo acuerdo de colaboraci\u00f3n con Taboola en virtud del cual Taboola potencia las recomendaciones de contenidos<\/strong> a trav\u00e9s de las principales marcas de noticias de BuzzFeed.

Esta asociaci\u00f3n ayudar\u00e1 a BuzzFeed a ofrecer a sus lectores los contenidos m\u00e1s oportunos y relevantes, al tiempo que supondr\u00e1 una fuente de ingresos adicional para la empresa.<\/p>\r\n\r\n\r\n\r\n

La tecnolog\u00eda de Taboola analizar\u00e1 el compromiso en tiempo real<\/strong> de cada contenido del sitio de BuzzFeed y hacer recomendaciones en consecuencia.

La medida forma parte de los esfuerzos de BuzzFeed por diversificar su modelo de negocio m\u00e1s all\u00e1 de los ingresos publicitarios. En los \u00faltimos a\u00f1os, la empresa ha invertido mucho en sus operaciones de noticias y est\u00e1 ahora buscan nuevas formas de monetizar esos contenidos<\/strong>.

La asociaci\u00f3n con Taboola es s\u00f3lo un ejemplo de c\u00f3mo BuzzFeed busca innovar en el espacio de los medios digitales.<\/p>\r\n\r\n\r\n\r\n

Como uno de los principales actores del sector, la empresa siempre est\u00e1 explorando nuevas formas de atraer a los lectores e impulsar el crecimiento.<\/p>\r\n\r\n\r\n\r\n

En \u00faltima instancia, El objetivo de BuzzFeed es seguir siendo l\u00edder en medios digitales<\/strong> y crear una experiencia m\u00e1s din\u00e1mica y atractiva para sus usuarios.<\/p>\r\n\r\n\r\n\r\n

\u00bfQu\u00e9 es Taboola?<\/h2>\r\n\r\n\r\n\r\n

Taboola es una empresa tecnol\u00f3gica que opera una plataforma de descubrimiento de contenidos en Internet. La empresa fue fundada en 2007 por Adam Singolda con el objetivo de ayudar a la gente a descubrir cosas que les pueden gustar pero que no sab\u00edan que exist\u00edan.

En La plataforma Taboola analiza contenidos web<\/strong> y recomienda a los lectores enlaces a contenidos relacionados en la parte inferior de los art\u00edculos o en las barras laterales.<\/p>\r\n\r\n\r\n\r\n

Las recomendaciones vienen determinadas por un algoritmo que tiene en cuenta el comportamiento anterior del lector, sus intereses y sus patrones de clic. La plataforma es utilizada por diversos anunciantes, editores y sitios web para aumentar el tr\u00e1fico y la participaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

\u00bfY la asociaci\u00f3n entre BuzzFeed y Taboola?<\/h2>\r\n\r\n\r\n\r\n

En un esfuerzo por competir mejor con Facebook y Google por los d\u00f3lares de la publicidad digital, BuzzFeed, Inc. ha firmado una nueva asociaci\u00f3n con Taboola<\/strong>una plataforma de descubrimiento de contenidos. En virtud del acuerdo, Taboola impulsar\u00e1 las recomendaciones de art\u00edculos de BuzzFeed News y HuffPost en todos los sitios web y aplicaciones de BuzzFeed.

La asociaci\u00f3n supone un importante cambio de estrategia para BuzzFeed<\/strong>que tradicionalmente ha dependido de plataformas de medios sociales como Facebook y Twitter para atraer tr\u00e1fico a su sitio web. Con esta nueva asociaci\u00f3n, BuzzFeed espera aumentar su audiencia<\/strong> facilitando la localizaci\u00f3n de sus contenidos en otros sitios web y aplicaciones.

El widget de recomendaciones de Taboola se mostrar\u00e1 de forma destacada en todos los art\u00edculos de noticias de BuzzFeed, as\u00ed como en la p\u00e1gina de inicio de HuffPost. El widget mostrar\u00e1 a los lectores art\u00edculos recomendados tanto de BuzzFeed News como de HuffPost, en funci\u00f3n de sus intereses individuales.

La asociaci\u00f3n entre BuzzFeed y Taboola forma parte de una tendencia m\u00e1s amplia de las empresas de medios de comunicaci\u00f3n que buscan diversificar sus fuentes de tr\u00e1fico lejos de Facebook y Google. Como los dos gigantes de Silicon Valley se han vuelto cada vez m\u00e1s dominantes en el espacio publicitario digital, muchos editores han estado buscando formas alternativas de llegar a su p\u00fablico.<\/p>\r\n\r\n\r\n\r\n

Al asociarse con Taboola, BuzzFeed espera capitalizar el alcance global de la plataforma de descubrimiento de contenidos y su capacidad para dirigirse a los usuarios en funci\u00f3n de sus intereses. Con una audiencia mayor, BuzzFeed estar\u00e1 mejor posicionada para monetizar su contenido y conseguir m\u00e1s dinero para publicidad.<\/p>\r\n\r\n\r\n\r\n

\u00bfC\u00f3mo beneficiar\u00e1 esta asociaci\u00f3n a ambas empresas?<\/h2>\r\n\r\n\r\n\r\n

La asociaci\u00f3n permitir\u00e1 a ambas empresas ampliar su alcance y aumentar su audiencia. BuzzFeed podr\u00e1 aprovechar la tecnolog\u00eda de Taboola para potenciar las recomendaciones en sus marcas de noticias premium: BuzzFeed News y HuffPost.<\/p>\r\n\r\n\r\n\r\n

Esto permitir\u00e1 a BuzzFeed atraer m\u00e1s tr\u00e1fico a su sitio y aumentar sus ingresos publicitarios. Mientras tanto, Taboola se beneficiar\u00e1 de la mayor exposici\u00f3n a la gran audiencia de BuzzFeed.<\/p>\r\n\r\n\r\n\r\n

La asociaci\u00f3n tambi\u00e9n permitir\u00e1 a ambas empresas beneficiarse de los puntos fuertes de la otra.<\/p>\r\n\r\n\r\n\r\n

La tecnolog\u00eda de Taboola y su conocimiento del panorama de la publicidad digital ayudar\u00e1n a BuzzFeed a crear experiencias m\u00e1s atractivas para sus lectores.<\/p>\r\n\r\n\r\n\r\n

Por otro lado, la experiencia editorial y los contenidos de BuzzFeed dar\u00e1n a Taboola acceso a una audiencia premium a la que quiz\u00e1 no haya llegado antes. En \u00faltima instancia, esta asociaci\u00f3n podr\u00eda dar lugar a mayores oportunidades de negocio para ambas empresas.<\/p>\r\n\r\n\r\n\r\n

Conclusi\u00f3n<\/strong><\/p>\r\n\r\n\r\n\r\n

Estamos entusiasmados con la nueva asociaci\u00f3n entre BuzzFeed y Taboola, que ayudar\u00e1 a potenciar las recomendaciones en ambas marcas de noticias premium: BuzzFeed News y HuffPost.<\/p>\r\n\r\n\r\n\r\n

Se trata de un gran paso estrat\u00e9gico para ambas empresas, ya que les permite aprovechar sus conocimientos basados en datos para crear experiencias de contenido muy atractivas, al tiempo que aumentan el tr\u00e1fico y mejoran la participaci\u00f3n de los usuarios en sus plataformas.<\/p>\r\n\r\n\r\n\r\n

Estamos deseando ver c\u00f3mo esta colaboraci\u00f3n impulsa los esfuerzos continuos de BuzzFeed por redefinir las experiencias digitales de noticias y entretenimiento en 2023.<\/p>","protected":false},"excerpt":{"rendered":"

Are you a fan of BuzzFeed’s news brands? Brace yourself for some exciting news! BuzzFeed, Inc. has partnered with Taboola to deliver personalized recommendations across its premium news brands- BuzzFeed News and HuffPost. This strategic partnership is aimed at enhancing user experience by providing relevant content recommendations that align with their interests and preferences. In […]<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers"],"acf":[],"yoast_head":"\nBuzzFeed and Taboola Join Forces to Revolutionize Digital News Recommendations across Premium Brands - AdQVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adqva.com\/es\/2023\/03\/20\/buzzfeed-y-taboola-unen-sus-fuerzas-para-revolucionar-las-recomendaciones-de-noticias-digitales-a-traves-de-marcas-premium\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BuzzFeed and Taboola Join Forces to Revolutionize Digital News Recommendations across Premium Brands - AdQVA\" \/>\n<meta property=\"og:description\" content=\"Are you a fan of BuzzFeed’s news brands? Brace yourself for some exciting news! BuzzFeed, Inc. has partnered with Taboola to deliver personalized recommendations across its premium news brands- BuzzFeed News and HuffPost. This strategic partnership is aimed at enhancing user experience by providing relevant content recommendations that align with their interests and preferences. 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