Campaign Prohibited Practices
At any time and for any reason, in its sole discretion, AdQVA has the right to reject and/or block content, reject products or services, regardless of their category, reject advertisers and advertisements for any reason if deemed non-compliant.
- LP design violations
- Grammar and profanity
- The use of obscene or profane language in the texts and in the URL bar is prohibited. Articles must not contain bad grammar and punctuation.
- Shocking/disturbing images
AdQVA does not allow landing pages that provide disturbing, frightening or disgusting images. AdQVA moderation reserves the right to determine if an image is too shocking and violates our rules in its sole discretion and will reject any LP with images deemed to be close to the line.
- ❌Bloody sores, open wounds, necrosis
- ❌Surgeries in process
- ❌People, animals or corpses
- ❌Crime or accident scene photos
- ❌ Videos of execution
- ❌Torture devices in use
- ❌Violence or abuse
Blind browsing provides a negative user experience. Your website must have proper and visible navigation. Avoid locations that may encourage accidental clicks.
The languages of the landing page and the offer do not match
The language of the texts on the landing page must match the language of the text on the offer page. The only exception is English, as an international language.
Unacceptable web page format
Landing pages should not have an unreasonable number of pop-ups or overlays. A user should be able to easily close any pop-up ads or overlays that appear in connection with the landing page. Content must not be overloaded with ads or interrupted by ads.
Spoilers to hide prohibited images
Do not use spoilers to hide prohibited images (shocking or disturbing images).
Materials related to anorexia (images or texts)
Landing pages containing anorexia-related materials do not comply with our policy.
AdQVA does not allow landing pages that contain erotic or pornographic material. This includes nudity, depictions of people in explicit or suggestive positions, and activities that are sexually suggestive or provocative.
Misleading or false content
Landing pages must not contain misleading, false, or exaggerated materials, including deceptive claims, offers, or methods. Furthermore, AdQVA does not allow malicious statements that may be detrimental to the reputation of the person/brand/service.
Landing pages must not contain any material that discriminates against individuals based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, familial status, disability, or medical condition.
Ads must not direct people to non-functional web pages:
- Error pages
- Sites that are under construction
- Landing pages that are PDF or JPEG
- Landing pages that do not match the product, service, or content promoted in the ad
- Malware infected landing sites
- You must not use websites or content that contain or cause the download of spyware, malware, or software, resulting in an unexpected experience, such as automatic downloading of applications without users’ consent. This also includes websites that contain any code or script that interferes with a user’s control of the site, such as script that takes over a web page or user’s browser.
Cloaking refers to the practice of presenting different content or URLs to users than AdQVA moderation. It is used to hide the true destination to which users are directed. When the system detects it, the moderator blocks the ads and notifies the account administrator by email.
You must not use websites that are designed to collect personal information from a user or collect personal information with the intent to distribute that information without the user’s consent. Personal information includes credit card numbers, email addresses, dates of birth, phone numbers, sexual orientation, gender.
It refers to the practice when the system identifies a popup that prevents the user from exiting the browser.
You must not interfere in any way with a user’s ability to return to the original referring website by clicking through in their browsers.
Drive by discharge
Refers to a practice where a file download starts automatically when the ad is displayed without any user action.
Websites or content must not contain or cause the download of spyware, malware, or software, resulting in an unexpected experience, such as automatic downloading of applications without users’ consent.
Third Party Infringement
Trademark, logo, patent
Fake web pages
The use of any element (including logo, design, font, navigation tools, title, etc.) that is visually identical to or partially mimics the original assets is unacceptable.
AdQVA moderation will reject any attempts to promote products and services through fake web pages.
You must not include fake user reviews, third-party reviews, or testimonials.
This includes fake social media comments praising the product/service, or fake social media reviews of the product/service.
Otherwise, the teasers will be excluded from the premium editors.
Illegal celebrity endorsement
Use of a celebrity’s image or name for advertising purposes without their knowledge and consent is prohibited (for product landing pages only).
Celebrities are considered:
- hollywood actors
- bollywood actors
- fashion designers
- influential people
- reality stars
- bloggers, vloggers, famous
- practicing doctors
Images and names of celebrities can be used in the following cases:
- when a celebrity owns the product;
- when a celebrity is a representative, advertiser of a brand;
- grants permission to use her name to advertise a product.
- copyright protected content
Websites and software are not allowed to record, copy or distribute copyrighted material without the necessary permissions.
This also refers to any work of art, including animated and literary characters (movie characters, cartoons, comics, etc.).
Examples: Websites, software, and browser toolbars, which allow you to incorrectly download, copy, or play (stream) audio guides, e-books, anime, games, movies, MP3 ringtones, music, software, TV shows, works by independent artists and performers. , recording studios and other content creators. Also sites that distribute unlicensed CDs and DVDs with software or other content.
Advertising the sale of counterfeit products is prohibited. Counterfeit products contain a trademark or logo that is identical or substantially indistinguishable from another company’s trademark, in an attempt to transfer the product as the product of the brand owner.