1. Moderation

1.1 Terms and conditions

The AdQVA platform works well for sites that exceed 500 unique visitors per day (or more than 15,000 visitors per month). The decision to approve or reject a website is sent to the email provided by the publisher within 24 hours after the request is submitted; however, please note that if the moderation date occurs on a weekend, it will be processed within the next business day. Review the main reasons for website rejection and the steps to pass the moderation process:

The website could not be accessed

You will receive this rejection reason if our team was unable to access the content due to an error. Please inspect the website connection, resolve any issues and email our administrators to start the review process again.

No content

We cannot review or moderate a website that has no content. We require that the website contain content from at least 10 posts. After doing so, verify that you have more than 500 unique daily visits. Then you can request the remodeling of your site to our administrators.

Low rating

To cooperate with AdQVA, the minimum traffic requirement is a minimum of 500 unique visitors per day (or more than 15,000 visitors per month). If you have reached the required amount, please contact our administrators.

Previous fraudulent activity

If fraudulent activity was found on any of the websites in your account and blocked by our QA Department, your current account is limited to the websites you currently have.

Redirects to another domain

The website in moderation has been found to redirect to a different domain. Fix the problem or add the domain in question to your account. Then, send us an email to request the makeover of your site.

Pornographic content

Due to our policy, AdQVA advertisements are prohibited from being displayed on web pages that contain adult content or advertisements. If you can remove such content or have other websites to monetize with us, feel free to email us.

1.2 Categorization

Select the most applicable and appropriate category for your website. By selecting one of the following categories, you can help speed up the moderation process.

  • Arts and Crafts
  • Astrology
  • Automotive
  • Beauty
  • Business and Finance
  • Careers
  • Comics and Graphic Novels
  • Software and Computer
  • Applications
  • Computing
  • Consumer electronics
  • Data Storage and Warehousing
  • Have a date
  • Education
  • Entertainment
  • Events and Attractions
  • Fashion Trends
  • Fine Art
  • Food and drink
  • Healthy Life
  • House and Garden
  • Humor
  • Internet
  • Lifestyle
  • Medical Health
  • Films
  • Music and Sound
  • News
  • Non-standard Content
  • Rising Children
  • Pets
  • Politics
  • Pop culture
  • Online Reading
  • Relations
  • Sciences
  • Shopping
  • Sports
  • Television
  • To travel
  • Video Game
  • Climate

1.3 Traffic Verification

In addition to working with AdQVA’s QA Department, publishers who register with AdQVA automatically agree to the tools we use to measure suspicious user behavior or practices. Traffic is top priority for both publishers and advertisers, and we’re constantly working to improve methods and features against low-quality clicks, bots, and click fraud. In the capacity of data analysis, AdQVA uses:

  • Automatic system analysis
  • Semi-automatic analysis
  • Manual analysis
  • Third-party tools, such as Forensiq and Anura

2. Website Compliance

2.1 General requirements

We have established the requirements for AdQVA publishers in order to maximize campaign performance, improve user experience and build strong partnerships within the AdQVA network.

2.2 Widget Placement

Below you will find the list of prohibited locations. This list may change at any time without notice. If you are found to be using any of the practices below, a permanent account ban will be placed with no payments from the offending ad units:

  • widget placements that overlay video players (genuine or fake) with or without a close button
  • hidden widget locations on a transparent layer that overlay video players with or without a close button
  • hidden widget locations on a transparent layer
  • hidden widget locations on a transparent layer that overlay video players with or without a close button
  • widget locations that overlay content
  • widget locations that are covered by the content of a website
  • widget locations that overlay widget(s)
  • widgets placed in floating blocks, in which the widgets move with page scrolling and/or are displayed on top of website content without a close button
  • automatically send users to an AdQVA advertiser’s landing page via hidden links on click
  • widget locations that automatically redirect the page where no user action is required
  • widget locations that automatically redirect or refresh
  • widget placements that generate inadvertent and/or fraudulent clicks
    using misleading or click-to-call headers (e.g. click twice (2x) to close, click to download, click to watch video, click links, ads, see our sponsors, click an ad to support this site)
  • widgets that are accompanied by arrows or other symbols that are designed to point to that widget
  • header widget placement with more than 1 image row on desktop and mobile

3. Conditions of cooperation

AdQVA does not work with websites that use non-human click generation methods or bot traffic. Publishers who attempt to increase their earnings using such practices will be banned from the AdQVA platform and earn refunds will be denied. While there are no limitations on how many websites can be added to a single AdQVA account or how many ad units can be used on the same web page, please note that it is a prohibited practice to place more advertising than publisher-provided content.

4. Content Compliance Policy

4.1 Prohibited content

4.1.1 Categories

  • Abortion
  • Adult
  • Drug paraphernalia
  • Exploitation of minors
  • Raw content
  • Illegal gambling
  • Illicit drugs
  • Live cameras
  • Minors sexualizing
  • Psychoactive substances
  • Spy team
  • Tobacco products
  • Trafficking or Exploitation
  • Weapons and explosives

4.1.2 Pictures

  • Adult
  • Dead bodies
  • Defecation scenes
  • Discrimination
  • Intolerance
  • Nakedness
  • Spicy images
  • Strobe
  • Violence (shootings, tragedies, sexual assault, injuries, self-harm, etc.)

4.1.3 Language

  • Adult
  • Defamatory
  • Discrimination
  • Intolerance
  • Misleading statements
  • Obscene
  • Offensive
  • Sensationalist messages

4.2 Prohibited practices

4.2.1 General

  • Ad injection
  • Any interaction that triggers redirects to third-party web pages
  • Broken and/or blank web pages
  • Covert
  • Domain parking
  • Fake domains
  • Websites under construction
  • Websites designed to mimic legitimate sources

4.2.2 Security

  • Browser lock
  • Automatic download
  • Malicious software
  • Malvertising
  • Identity fraud
  • Websites infected with malware