Outbrain Native Advertising Review 2023

Are you looking for a new way to promote your content and drive traffic to your website? Look no further than Outbrain, the leading platform for native advertising. With their innovative approach, Outbrain helps businesses reach audiences through sponsored content that seamlessly blends in with organic articles.

But is this platform worth the investment? In this review, we’ll dive into the pros and cons of using Outbrain for native advertising, explore pricing options, and share some alternatives to consider. Let’s get started!

Also you can read about: Best native Ad Networks

What is Outbrain?

Outbrain is a content discovery and native advertising platform that helps businesses promote their articles, blog posts, and other types of content. The platform works by placing sponsored links to your content on high-traffic websites such as CNN, ESPN, and NBC News.

Outbrain’s technology uses algorithms to determine the best-performing content for each audience segment. This means your promoted article will only appear in front of users who are most likely to engage with it.

One of the big benefits of using Outbrain is that its ads blend seamlessly into organic articles on publisher sites. Unlike traditional display advertising, native ads feel less intrusive and don’t disrupt user experience.

Another great feature of Outbrain is its detailed reporting dashboard which allows you to track key performance metrics like click-through rates (CTR), impressions served, and engagement rates. This data can help you optimize your campaigns over time for better results.

Outbrain is an excellent tool for businesses looking to drive traffic through native advertising. However, it’s important to keep in mind that success depends heavily on targeting the right audience segments with engaging content.

Outbrain Pros and Cons

Outbrain is a popular native advertising platform that has gained popularity over the years. As with any platform, Outbrain comes with its share of pros and cons.


One of the most significant advantages of using Outbrain is its ability to reach a vast audience. The platform allows for precise targeting based on location, device, interests, demographics and more.

The user-friendly interface makes it easy for advertisers to create campaigns while offering real-time performance metrics. It also offers detailed reporting allowing advertisers to track their return on investment (ROI).

Outbrain’s algorithm ensures that content matches users’ interests by displaying engaging content related to what they are already reading online. 

Outbrain provides excellent support via email and chat support services.


One downside of using Outbrain is its pricing structure; it can be expensive compared to similar platforms in the market. However, this cost may vary depending on your campaign goals.

Another con associated with Outbran includes poor quality control over spammy or misleading ads displayed through their network. This can sometimes result in low-quality traffic being driven toward your website.

Despite some drawbacks experienced when using this service – OutBrain remains an exceptional choice for businesses looking for high-level engagement through native advertising efforts.

Outbrain Pricing

Outbrain pricing is a major factor to consider when deciding whether or not to use the platform for native advertising. This platform uses a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad.

One of the benefits of this pricing model is that it allows you to control your budget and manage your costs effectively. You can set daily budgets and bid amounts based on how much you are willing to spend per click.

However, it’s important to note that Outbrain’s cost per click tends to be higher than other advertising platforms such as Google Ads or Facebook Ads. This may be due in part to the fact that Outbrain focuses exclusively on native ads, which tend to have higher engagement rates than traditional display ads.

Ultimately, the success of your campaign will depend on various factors including targeting options, ad creative quality and relevance, and bidding strategies. It’s always a good idea to test different approaches and analyze performance metrics regularly in order to optimize for better results while staying within budget constraints.

How to Use Outbrain

Using Outbrain to promote your content is a simple process. The platform offers an easy-to-use interface that allows you to create and manage your campaigns without any technical knowledge or experience required.

The first step in using Outbrain is to create an account and set up your campaign details. You’ll need to provide some basic information about your business, including your website URL, the type of content you want to promote, and the geographic location of your target audience.

Next, you’ll need to write compelling headlines and descriptions for each piece of content that you want to promote. This is where the power of native advertising comes into play – by creating engaging titles and descriptions that capture readers’ attention, you can increase click-through rates and drive more traffic back to your site.

Once you’ve created your ads, it’s time to set up targeting options so that they reach the right audience. Outbrain offers advanced targeting capabilities such as interest-based targeting, contextual targeting based on keywords or topics related to your content and geographic targeting which allows advertisers specify different regions their ad will appear in.

Once everything is set up correctly it’s time for launch! Keep track of performance over time – regularly check metrics like click-through rate (CTR) , cost per click (CPC), bounce rate etc., as this will allow yoou make data-driven decisions when optimizing future campaigns

Alternatives to Outbrain

While Outbrain may be one of the most popular options for native advertising, it’s important to explore other alternatives in order to find the best fit for your business needs.

One alternative is Taboola, which has a similar platform and offers access to publishers like NBC News and USA Today. 

If you’re looking for something with more of a social media focus, consider using Facebook or Instagram ads. These platforms allow you to target specific demographics based on their interests, behaviors, and location.

There’s Google AdSense. This platform can be used for both display and text ads across various websites that work with Google services. It also provides detailed analytics reports so advertisers can optimize their campaigns accordingly.

Regardless of what alternative platform you choose, make sure to conduct thorough research beforehand in order to ensure its compatibility with your business needs.


After reviewing Outbrain Native Advertising, it’s clear that this platform is a powerful tool for advertisers looking to reach a broader audience. With its vast network of publishers and advanced targeting options, businesses of all sizes can benefit from using Outbrain.

While there are several alternatives to Outbrain available, it’s hard to beat the sheer scale and reach provided by this platform. While the pricing may be higher than some other options, the ROI potential is significant when used correctly.

If you’re looking for an effective way to promote your business through native advertising, give Outbrain a try. By carefully crafting your campaigns and monitoring their performance over time, you can unlock the full potential of this powerful marketing tool.