OpenRTB protocol explained
The first thing to know is what Real Time Bidding (RTB) really is. RTB is primarily a way of transacting …
Programmatic In A Post-Cookie World: Key For Success
The first programmatic ads were born 30 years ago, and since then programmatic advertising has been advancing by leaps and …
Programmatic Advertising Made Easy
Every time a user accepts so-called “cookies” within a website, they are automatically accepting the recording of certain browsing parameters. …