![OpenRTB protocol explained](https://www.adqva.com/wp-content/uploads/2022/11/01-OpenRTB-3.0-1200x484.png)
OpenRTB protocol explained
The first thing to know is what Real Time Bidding (RTB) really is. RTB is primarily a way of transacting …
![Programmatic In A Post-Cookie World: Key For Success](https://www.adqva.com/wp-content/uploads/2022/10/01-cookieless-advertising-header-1024x484.jpeg)
Programmatic In A Post-Cookie World: Key For Success
The first programmatic ads were born 30 years ago, and since then programmatic advertising has been advancing by leaps and …
![Programmatic Advertising Made Easy](https://www.adqva.com/wp-content/uploads/2022/07/01-Programmatic-Advertising-1200x484.png)
Programmatic Advertising Made Easy
Every time a user accepts so-called “cookies” within a website, they are automatically accepting the recording of certain browsing parameters. …